print & digital direct response marketing

delivering results you can measure


We build relationships. We serve as agency and partner. We get results.

For more than 30 years, HF Direct has believed that the relationships we build with our clients are what keep us going and make us strong. We know that we’re only successful if we can help make you successful, so we work both for you and with you as your partner. When it comes to direct response marketing, the numbers tell the story: we deliver results that can be measured.


Our service mix may look standard, but it’s our experience, un-matched customer service, and the relationships we build with clients that set us apart.

strategic planning

read more Understanding your products / services, internal processes, competitive factors, customers and prospects are all part of developing programs that have a winning formula.

copywriting & design

read more We all agree that targeting the right person with the right message at the right time is key – but it only works if you first get the recipient’s attention! We’ll help you break through the clutter and deliver a call-to-action that will drive response.

list procurement

read more We are an approved vendor of all 3 major credit bureaus and have extensive experience mining credit attributes and credit history. We partner with a variety of data and specialty list providers — believe us when we say we know how to select the right audience for you.

production & mailing

read more We are experts at direct mail production. HF Direct can do more production in less time by using industry-leading technology. Our processes ensure your project is delivered on-time and in the most efficient manner.

account management

read more Our full-service, turn-key model means we’ll oversee all project tasks and deliverables – from concept through completion – on your behalf. At the end of the day, our goal is to make every client feel as if they’re our only client.

quality control

read more We utilize an intricate system of checks and cross-checks across our entire service mix to ensure strict adherence to established procedures, standards, mandatory regulations, timelines and budgets.

data processing

read more Our data scientists are experts at turning data into useful information and leveraging that knowledge to drive results and enhance campaigns. Try us on a project and you’ll experience just how data savvy we can be.


read more We believe the work doesn’t end when the mail drops or the email goes out or the print is displayed. We know it continues with sophisticated post-campaign analytics to understand the impact of efforts and enhance future campaigns.



HF Direct

  • 3500 Blue Lake Dr, STE 340 Birmingham, AL 35243
  • 205.379-7300
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