home equity loans & lines

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Home equity loans and lines are once again popular and profitable.

Home equity products are traditionally tied to the Prime Rate, which has remained relatively low for a number of years. As the rate environment starts to change and home prices begin to rise, consumers are realizing that now is a great time to leverage the growing equity in their homes. Many homeowners with positive equity are taking advantage of home equity loans and lines to address important needs such as home improvements, appliance upgrades, debt consolidation – even education expenses and more.


Discover the difference HF Direct can make for you.

Call David Johnson at 205.735.7881 to learn more about how we can help with your Home Equity marketing.

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