Superior Bank

Client Objective
Acquire new checking account customers.

HF Solution
- Created multi-channel promotion featuring free checking, free gift
- Built prospecting model using key variables from existing customer file
- Designed creative elements for mail, in-branch, collateral, signage
- Incorporated “tell-a-friend” component to leverage excitement and local word-of-mouth

Results
The “free checking, free gift” model has been rolled out and refreshed several times over 3 years.   Branch managers and reps use it as an essential tool for engagement and upsell.