ColorTyme

Client Objective
Reach local households to build awareness and drive first-time transactions for rent-to-own franchisees.

HF Solution
- Developed aggressive customer acquisition strategy: New Movers list coupled with powerful offer incentive
- Created “welcome to the neighborhood” mailer with $100 “housewarming” offer
- Built custom geo-targeted New Movers list

Results
Triple-digit ROI, happy franchisees, and lots of satisfied new customers
Program rolled-out as a bi-weekly campaign